Giesinger Bräu: The Magnificent 7th

February 8, 2024 by LikewolfPortrait of Artist, Musician, Author, and Publisher Likewolf

Munich's Best-Kept Beer Secret: Giesinger Bräu

Giesinger Bräu is a Munich-based brewery known for its high-quality beers. The brewery is located in the Giesing district and prides itself on combining traditional Bavarian beer-making expertise with state-of-the-art concepts.

A woman in a traditional Bavarian dress stands gracefully against a backdrop of majestic mountains.
Giesinger Bräu's Finest

Giesinger Bräu beers are meticulously brewed to offer a unique taste and an incomparable drinking experience.

Augustiner, Hacker-Pschorr, Hofbräu, Löwenbräu, Paulaner and Spaten were the only six breweries in Munich for centuries.

They were the only ones to produce the original "Münchner Hell" on Munich soil using Munich groundwater.

Just in time for its 15th anniversary, there is now a new addition: Giesinger Bräu is now also producing "Münchner Hell" - with water from its own deep well at Werk2 in Lerchenau.

Giesinger Bräu is an outstanding brewery based in Munich, the capital of beer and a recognized and respected center of beer culture.

Giesinger Bräu is located in the Giesing district, a place of historical significance and cultural diversity.

The brewery's dedication to excellence, innovation, and community engagement positions it at the forefront of shaping the Bavarian beer landscape for the future.

Through a meticulous blend of tradition and innovation, Giesinger Bräu has carved a niche in the craft beer scene, offering patrons an authentic and captivating experience.

Since its founding in 2006, Giesinger Bräu has earned a reputation for outstanding craft beers that combine the grand tradition of Bavarian beer-making with innovative approaches.

Ranging from classic Bavarian varieties such as Lager Helles and wheat beer (Weissbier) to creative craft beer creations, Giesinger Bräu offers a wide range of flavors that appeal to beer lovers from all over the world.

Giesinger Bräu is a prestigious brewery in Munich, known for its hand-crafted beers of the highest quality and authenticity.

With a strong commitment to traditional craftsmanship and regional sourcing, Giesinger Bräu is a driving force in the Munich beer scene par excellence.

Giesinger Bräu is more than a brewery; it's a custodian of Munich's liquid legacy.

Giesinger Bräu: Where Munich's Beer Story Comes to Life

A woman wearing a traditional Bavarian dress, showcasing the rich cultural heritage of Bavaria.
Giesinger Bräu at the Helm

The aesthetics of Giesinger Bräu's beer labels play a pivotal role in its beer advertisement strategy. Each label is a carefully crafted visual narrative, telling the story of the beer within.

The Success Story of Giesinger Bräu

Founded in the heart of Munich in 2005, the Giesinger Biermanufaktur und Spezialitäten Braugesellschaft mbH, commonly known as Giesinger Bräu, is a testament to the fusion of craftsmanship and modern technology.

Led by founder Steffen Marx, Giesinger Bräu has garnered a cult following over the years with beers such as the "Untergiesinger Erhellung" (a Bavarian Pilsner), a series of craft beers, and various fancy brews such as the "Sternhagel".

Steffen Marx, naturally a visionary, is confident that his message is sound.

For a decade now, he has spearheaded an impressive brewing project that began in a tiny garage in Untergiesing and has since become widely known as Giesinger Bräu.

Marx, a man of action and determination, brewed fruit beers in Munich a decade ago that struggled to find traction.

But his ambitions stretched beyond the local market. By 2016, he found himself in a 30-hectoliter brewhouse, employing eleven staff members, and selling a proud 11,000 hectoliters of beer per year.

And now? The idea of owning a Wiesn tent might seem absurd to some, but for Marx, it's just another step in his ambitious plans.

Giesinger Bräu is not just an established brand in Munich but also synonymous with quality and innovation in the craft beer sector.

Marx's commitment to traditional brewing paired with his entrepreneurial acumen has made him one of the most prominent figures in Munich's contemporary beer scene.

All beers produced by Giesinger Biermanufaktur are crafted exclusively from local or regional, high-quality ingredients, remaining unpasteurized and true to their natural flavors.

The range now boasts 14 different varieties, spanning from classic Helles to seasonal brews and extraordinary craft beer selections.

Giesinger Bräu Signature Brews

At the core of this brewery's portfolio lies a collection of signature brews that encapsulate not just the essence of Giesinger Bräu but the very soul of Bavaria's brewing legacy.

The brewery, founded in 2006 by Steffen Marx, embraces this legacy with a deep reverence for tradition.

Giesinger Bräu's commitment to authentic brewing practices serves as the foundation for each signature brew, echoing the centuries-old techniques that define Bavaria's beer culture.

  • Giesinger Munich Lager: Original Münchner Hell (Lagerbeer) brewed using Munich water and the finest brewing techniques. Founded in 2006 in a garage, now 15 years later. Giesinger Brau is one of only seven breweries allowed to craft Münchner Hell.

  • Giesinger Weissbier: Top-fermented beer made with the finest wheat malt, genuine Munich water from the gravel plain, top-quality hops from the Hallertau region and high-quality malt.

  • Giesinger Märzen: This is a festival beer with a full-bodied, strong initial taste complemented by a light hop bitterness. The nutty and caramel flavors of this beer provide a drinking experience that is both rich and flavorful.

  • Giesinger Dunkel: Giesinger Dunkel is a naturally cloudy dark beer. Brewed from five grains of malt, it provides a whole range of delicious notes.

  • Giesinger Pils: Giesinger Feines Pilschen is an unfiltered and refreshing beer with an alcohol content of 5.7% vol. Besides the hop varieties Hersbrucker Spät and Saazer, Tettnang hops are included in the brewing process

  • Giesinger Sternhagel: Giesinger Sternhagel is a Barley Wine with an ample alcohol content of 8.5% vol. making it a beer specialty that delivers. Specific hop varieties such as Unique, Sabro and HBC 431 in tandem with various malts create a powerful, malty taste sensation.

Giesinger Bräu is more than a beer brewery; it's a custodian of Munich's brewing heritage.

Giesinger Bräu: Redefining Munich's Beer Tradition

Giesinger Bräu promises an elevated beer experience, and it delivers on this promise.

The brewery's welcoming atmosphere, knowledgeable staff and commitment to customer engagement create an environment where beer appreciation becomes an unforgettable experience.

It's not just about drinking; it's about savoring, learning, and connecting with the essence of Munich's beer culture.

Giesinger Bräu is at the forefront of Munich's beer renaissance. With an unshakeable focus on quality, innovation and tradition, the brewery stands as a landmark, steering Munich's beer culture into a new age of appreciation and celebration.

Giesinger Bräu: FAQ

Giesinger Bräu was founded in 2006 by Steffen Marx in Munich, Germany. It has since become a key player in the craft beer scene, blending Bavarian brewing traditions with innovative approaches.

The flagship beers of Giesinger Bräu include the Munich Lager, Hefeweizen, Pale Ale, and Dunkel, each crafted with a unique blend of flavors to cater to diverse preferences.

Giesinger Bräu actively engages with the local community, participating in events and festivals, contributing to Munich's cultural scene, and fostering a sense of pride and connection.

Yes, Giesinger Bräu's taproom provides a unique and immersive experience, offering patrons a chance to enjoy finely crafted beers in an inviting environment that blends tradition with modernity.

The Giesinger Bräu brand belongs to Giesinger Biermanufaktur und Spezialitäten mbH. In turn, the managing director is also the original founder Steffen Marx, who started brewing beer in Giesing and still runs the beer manufactory today.

The hops give a hint of lemon zest and grassy notes. Sweet marzipan, cereals and a hint of yeast round off the aroma. The first sip is initially sweet and reminiscent of honey.

A few years ago, Steffen Marx realized his dream of opening his own brewery in the heart of Munich's Giesing district. Things have been going uphill ever since.

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