Löwenbräu beer: A taste of Bavaria

November 11, 2023 by LikewolfPortrait of Artist, Musician, Author, and Publisher Likewolf

Löwenbräu: Bavarian Brewing Tradition

Löwenbräu, the celebrated brewery is deeply rooted in Bavarian culture and heritage. With a history dating back generations, Löwenbräu crafts a diverse range of beer styles, each a testament to the artistry of German brewing. Löwenbräu's rich history and its influence on worldwide beer culture and Bavarian cuisine are marked by tradition, innovation and the lion's heart that characterizes this global player of the beer market.

Red head Löwenbräu beauty. Featuring the text Tonight Löwenbräu and in addition the Löwenbräu logo.
Löwenbräu: From brewery to worldwide brand

Löwenbräu, a name synonymous with tradition and quality, holds a special place in the world of beer. With a history dating back decades, this legendary brewery has crafted a legacy that extends far beyond its brews.


Löwenbräu is a well-known brewery based in Munich, Germany, with a history dating back to 1383. The name "Löwenbräu" translates to "lion's brew" in German, and the brewery is recognized for its traditional Bavarian beers.

Hofbräuhaus Munich: Bavarian Heritage, Iconic Beers, and Cultural Charm

Löwenbräu, the embodiment of tradition and excellence in brewing, stands as an iconic name in the world of beer. With a storied history that spans generations, this revered Munich born beer brewery has woven a tapestry of heritage and innovation, leaving an indelible mark on the global beer landscape.

Löwenbräu's influence extends beyond its brewing vats—it's etched in the culture of Munich and its festivals. Oktoberfest the world's grandest beer celebration, welcomes millions to revel in the spirit of Löwenbräu.

Beyond Munich's borders, Löwenbräu's brews have ventured, establishing a global footprint and winning hearts around the world. The brewery's lion emblem stands as a universal symbol of quality, evoking a sense of heritage and trust.

Löwenbräukeller München (the original):


  • Nymphenburger Straße 2 - D-80335 München

  • Restaurant opening hours: Monday to Sunday from 11.30am to 11pm

  • Reservation: +49 89 52 60 21 - reservierung@loewenbraeukeller.com


Löwenbräu History and Origins

From its modest inception to its contemporary prominence, Löwenbräu's journey is a testament to the fusion of passion and craftsmanship.

Unearthing the origins of this celebrated brewery allows us to trace its evolution from a modest local establishment to a beacon of brewing excellence that spans continents.

  • 1524: Jörg Schnaitter a "pierprew" (beer brewer) is mentioned for the first time at Löwengrube 17 in Munich.

  • 1746/47: Löwenbräu's name appears for the first time in the beer brew directory published by the city of Munich.

  • 1818: Georg Brey, a brewer, buys the Löwenbrauerei, marking the beginning of Löwenbräu's economic rise to the status of Munich's largest brewery.

  • 1827: Due to increasing demand and positive economic development, Löwenbräu expands its brewing operations to the Unterwiesenfeld site on Nymphenburger Straße.

  • 1848: After long negotiations, Georg Brey receives permission to brew Löwenbräu Bockbier, making him a pioneer in the strong beer sector - many other breweries follow suit with their own brands.

  • 1851: Under the leadership of Ludwig Brey, Georg's son, relocation of the entire brewery operations to the Nymphenburger Strasse site is finalized.

  • 1872: The Brey family sells Löwenbräu to a public stock corporation - the fundamental modernization of the brewery begins.

  • 1883: The Löwenbräukeller is opened on Stiglmaierplatz, in the immediate vicinity of the brewery. It remains the flagship for Löwenbräu to this day and makes a decisive contribution to Löwenbräu once again being Munich's largest brewery at the turn of the century.

  • 1886: Löwenbräu registers the lion as its trademark.

  • 1900: Löwenbräu receives the Grand Prix for its beer at the Paris World Fair

  • 1914-1918: The turmoil of the First World War affected Löwenbräu significantly: Quotas on raw materials and regulations on the original grain content of beer lead to the production of both wartime and thin beers. By the end of the war, beer production is almost down to half of the pre-war years.

  • 1921: The "Union Brewery Schülein & Cie" merges with Löwenbräu, Herrmann Schülein is appointed general manager of the beer empire.

  • 1927: Löwenbräu brews wheat beer for the first time. Sales begin in the same year.

  • 1933: The National Socialists seize power. Löwenbräu is branded a Judenbrauerei (Jewish Brewery). Because the owners, the Schülein family, are Jewish. Herman Schülein has to resign as director. He escapes the Nazi Terror in 1935 by fleeing to the USA. In New York he becomes managing director of the Liebmann brewery. Operating from the USA, he transformes Löwenbräu into an international export sensation.

  • 1942: The beer company is renamed "Löwenbräu"

  • 1948: After the war, an agreement was reached with the heirs of the Schülein family based in the USA, securing the brewery's continued existence.

  • 1952: Löwenbräu is now also produced in light metal cans.

  • 1967: After participating in the Hannover Messe and Expo in Montreal, Löwenbräu became the epitome of Munich beer, particularly in North America.

  • 1974: Löwenbräu steadily expands its international presence and is now represented in over 50 countries. Löwenbräu beer reaches the whole world in two ways. Either by directly exporting beer brewed in Munich, or the beer is brewed by licensees in the respective countries - strictly according to the rules of the German Purity Law. Ongoing production controls by Löwenbräu specialists guarantee consistently high quality in this case as well. A genuine Löwenbräu worldwide!

  • 1982: With effect from September 30, 1982, the non-operating real estate, which had been combined in the subsidiary Monachia Immobilien GmbH & Co., was transferred to the newly founded Monachia Immobilien AG and the shares were offered to the shareholders of Löwenbräu AG for free subscription. All the real estate used for operations, including well-known large restaurants such as Mathäser-Bierstadt, Löwenbräukeller, Drei Rosen and Franziskaner, remain the property of the brewery.

  • 1997: To compete successfully in the increasingly globalized market, the traditional Munich breweries Löwenbräu and Spaten join forces.

  • 2004: Since October 1, 2004, the Spaten-Franziskaner-Löwenbräu Group has been part of InBev (Anheuser-Busch). With around 200 beer brands, InBev is the world's largest brewing company and employs over 85,000 people in more than 140 countries.

Löwenbräu Beer Style

Sensual Löwenbräu Mermaid beauty rises from the water. With the text Tonight Löwenbräu and also the Löwenbräu logo.
Löwenbräu Mermaid

Beyond the labels and the lore, the heart of Löwenbräu lies in its beer—crafted with precision, passion, and an unwavering commitment to quality.


Exploring Löwenbräu Beer Styles and Varieties

Löwenbräu's portfolio of beer styles is a testament to its commitment to diversity and quality.

From the crisp notes of Löwenbräu Lager to the intriguing depths of Löwenbräu Dunkel, and the refreshing embrace of Löwenbräu Weizen to the exuberance of the Löwenbräu Oktoberfest special brew, each sip tells a tale of craftsmanship and innovation.

  • Löwenbräu Lager, A Classic German Brew: Löwenbräu's flagship Lager embodies the essence of German brewing tradition. This pale, golden-hued brew is a study in balance, offering a harmonious interplay between malt sweetness and hop bitterness. With a clean, crisp finish, Löwenbräu Lager is a go-to choice for those seeking a refreshing and approachable beer that pays homage to the foundation of Bavarian brewing.

  • Löwenbräu Dunkel, Exploring the Dark Side: For those with a penchant for richer and more complex flavors, Löwenbräu Dunkel beckons. Darker in hue and characterized by notes of caramel, toffee, and a hint of roasted malt, this brew offers a depth of character that engages the senses. Löwenbräu Dunkel showcases the brewery's versatility, inviting enthusiasts to embrace the nuances of a darker beer profile.

  • Löwenbräu Weizen, Wheat Beer Delight: Wheat beer enthusiasts are in for a treat with Löwenbräu Weizen. With a hazy appearance and a fluffy, white head, this brew boasts the unmistakable banana and clove aromas that define the style. Löwenbräu's interpretation of the classic Weizen style delivers a refreshing and effervescent experience that's perfect for warm days and leisurely sipping.

  • Löwenbräu Oktoberfest, Celebrating with a Special Brew: No exploration of Löwenbräu's offerings would be complete without raising a stein to the Löwenbräu Oktoberfest brew. Crafted in honor of the world-famous Oktoberfest celebrations, this special brew captures the spirit of the festival. With a slightly stronger alcohol content and a malty sweetness, Löwenbräu Oktoberfest is a tribute to tradition and festivity.

  • Löwenbräu Pilsner, Crisp and Refreshing Choice: The Pilsner style represents the pinnacle of precision in brewing, and Löwenbräu's version is no exception. With a pale gold color and a pronounced hop bitterness, Löwenbräu Pilsner is a showcase of balance and craftsmanship. Its crisp, clean finish makes it an ideal choice for those who appreciate a beer that refreshes the palate.

As we journey through Löwenbräu's beer styles and varieties, we're treated to a symphony of flavors that pay homage to both tradition and innovation.

Löwenbräu a Bavarian Emblem

At the heart of Löwenbräu's history lies its Bavarian heritage. The brewery's very name, "Löwenbräu," translates to "Lion's Brew," a nod to both the brewery's iconic emblem and its connection to the regal symbol of Bavaria.

The lion emblem that adorns Löwenbräu's labels and signage holds a deep significance, representing strength, tradition, and the very essence of Bavarian identity.

Evolution and Modernity

As years turned into decades and decades into centuries, Löwenbräu's commitment to crafting exceptional beers remained unwavering.

The brewery underwent transformations, modernizing its facilities while retaining the time-honored techniques that had been passed down through generations.

The marriage of tradition and innovation became the cornerstone of Löwenbräu's brewing philosophy.

Preserving the Löwenbräu Legacy

Today, Löwenbräu stands not only as a brewery but as a guardian of tradition and heritage.

The legacy that began in a small corner of Munich has grown to encompass global recognition, with enthusiasts from around the world savoring the fruits of Löwenbräu's labor.

With each pour, the brewery's rich history is celebrated, and its commitment to quality and authenticity is perpetuated.

Löwenbräu: A Reflection of Bavarian Heritage

To savor a Löwenbräu beer is to be transported to the very soul of Bavaria. It's an experience that transcends the liquid in the glass, encapsulating the traditions, values, and camaraderie that define Bavarian culture.

Whether enjoyed at a bustling beer garden or in the comfort of one's home, each sip of Löwenbräu becomes a bridge that connects enthusiasts to the heart of the region.

The Bavarian Culinary Harmony

Bavarian cuisine, renowned for its hearty flavors and soul-warming dishes, finds a natural companion in Löwenbräu beers.

From the spicy notes of sausages to the soft pretzels baked to perfection, each dish resonates with the flavors of the region.

When paired with Löwenbräu's diverse beer styles, the result is a harmonious dance of taste, where the beer elevates the cuisine and the cuisine enhances the beer.

Löwenbräu Beer and Pretzels: A Match Made in Heaven

Among the most iconic pairings in the culinary world is that of Löwenbräu beer and Bavarian pretzels.

The soft, salty pretzels complement the flavors of Löwenbräu's brews, providing a textural contrast that delights the senses.

This combination epitomizes the Bavarian spirit, where the simple pleasures of life—good food, good company, and good beer—come together to create moments of pure enjoyment.

Bavarian Cuisine and Löwenbräu Beer Harmony

From Weisswurst to Schweinshaxe, Bavarian cuisine boasts a range of dishes that draw from the region's agricultural bounty.

The interplay of flavors, where savory meats meet tangy sauerkraut and rich gravies, finds an ideal companion in Löwenbräu's beers.

The brews' nuanced profiles harmonize with the complex flavors of Bavarian dishes, creating an experience that's greater than the sum of its parts.

A Catalyst for Community and Connection

Beyond the grandeur of festivals, Löwenbräu's impact is deeply rooted in the connections it fosters.

From reunions with old friends to making new acquaintances, the act of raising a Löwenbräu beer becomes a gesture of unity.

In this way, Löwenbräu's reach extends beyond the brew itself—it becomes a conduit for building bonds and celebrating life's moments, big and small.

As glasses clink and laughter fills the air, Löwenbräu's legacy comes to life, reminding us that the true essence of beer lies not just in its taste, but in the connections it forges and the memories it creates.

Löwenbräu's Impact on the Beer Industry

In a globalized world of brewing, Löwenbräu stands as a hallmark of quality, influencing the broader beer industry with its commitment to excellence.

Löwenbräu's legacy extends far beyond the confines of its brewery, reaching into the broader beer industry with a profound impact that has shaped trends, sustainability practices, and the very concept of quality.

From its commitment to traditional brewing methods to its role in fostering the craft beer movement, Löwenbräu's influence reverberates through the global beer market, leaving an indelible mark on both enthusiasts and industry professionals.

Löwenbräu's legacy embodies the fusion of heritage and innovation, inviting enthusiasts to raise their glasses in celebration of its enduring impact on both the world of beer and the hearts of those who savor it

Founded with a vision to create exceptional beers that would stand the test of time, Löwenbräu emerged as a beacon of brewing excellence that continues to shine brightly today.

How Löwenbräu Contributes to the Global Beer Market

As a venerable name in brewing, Löwenbräu sets a benchmark for quality that resonates throughout the beer industry.

Its adherence to traditional brewing methods, meticulous ingredient selection, and unwavering commitment to excellence serve as a guiding light for other breweries aspiring to craft exceptional beers.

By consistently delivering a premium product, Löwenbräu elevates consumer expectations and contributes to the industry's ongoing pursuit of excellence.

Löwenbräu's Sustainability Initiatives in Brewing

In an era where sustainability and environmental consciousness are paramount, Löwenbräu's commitment to responsible brewing practices is nothing short of inspirational.

From sourcing eco-friendly ingredients to implementing energy-efficient processes, the brewery champions a greener approach to brewing.

By integrating sustainability into its operations, Löwenbräu not only reduces its environmental footprint but also sets a precedent for breweries worldwide to follow suit.

The Impact of Löwenbräu on the Craft Beer Movement

While deeply rooted in tradition, Löwenbräu's legacy also extends to the forefront of innovation.

As a forerunner in the craft beer movement, Löwenbräu showcases that craftsmanship and innovation need not be at odds.

Its willingness to experiment with styles and techniques resonates with a new generation of beer enthusiasts who seek unique flavors and experiences.

By embracing the craft ethos, Löwenbräu contributes to the diversification and revitalization of the beer landscape.

Crafting a Global Craft Beer Renaissance

Löwenbräu's influence reaches beyond brewing methods and sustainability initiatives—it extends to fostering a sense of community and artistry within the craft beer movement.

By reinvigorating traditional styles and engaging in cross-cultural collaborations, Löwenbräu helps bridge the gap between classic beer craftsmanship and modern creativity.

This interplay not only revitalizes interest in historic styles but also prompts an exchange of ideas that enriches the global beer community.

Visiting the Löwenbräukeller in Munich

The Löwenbräukeller stands as a testament to the brewery's deep-rooted connection to Munich's beer culture.

Stepping into this historic establishment is a journey back in time, where ornate architecture and welcoming ambiance create a setting that's as inviting as it is authentic.

As you savor a pint of Löwenbräu within these walls, you're not just tasting a beer; you're immersing yourself in the very heart of Bavaria's beer heritage.

Löwenbräu Beer Gardens: Enjoying a Pint Outdoors

Bavaria's beer gardens are a cherished part of its social fabric, and Löwenbräu's presence within these al fresco havens is a testament to its cultural significance.

Amidst the verdant scenery, under the open sky, Löwenbräu beers take on a new dimension.

The camaraderie shared with fellow patrons, the strains of laughter, and the warmth of the sun all contribute to an experience that's as refreshing as the brew itself.

Exploring Munich's Beer Scene: Löwenbräu Highlights

While the brewery's home base is iconic, Löwenbräu's influence extends to other corners of Munich's beer scene.

Whether you're traversing historic beer halls or discovering hidden gems, you'll find Löwenbräu's brews making their mark.

Each establishment offers a unique perspective on Bavarian hospitality and Löwenbräu's commitment to excellence, providing a comprehensive view of Munich's beer culture.

Löwenbräu Beer Tasting

As you embark on a tasting journey through Löwenbräu's diverse beer styles, you're not just sipping beer—you're traversing a landscape of flavors that tell a story of tradition and innovation.

From the crisp embrace of Löwenbräu Lager to the intricate notes of Löwenbräu Dunkel, each sip unveils a facet of Bavarian brewing artistry.

Consider arranging a guided tasting to delve deeper into the nuances of each brew and gain a richer appreciation for the craft.

Experiencing Löwenbräu

To truly appreciate the essence of Löwenbräu, one must venture beyond the label and into the heart of Munich, where the brewery's legacy is alive in every corner.

From the iconic Löwenbräukeller to the serene beer gardens, experiencing Löwenbräu isn't just about tasting beer—it's about embracing Bavarian culture, tradition, and the art of enjoying life's pleasures.


Here's to the lion-hearted spirit that has carried Löwenbräu's legacy far and wide, and here's to the future that will undoubtedly be graced by the continued presence of this iconic name. Prost—to the taste, the tradition, and the timeless journey of Löwenbräu.

Löwenbräu Beer: FAQ

Löwenbräu is renowned for its rich brewing heritage, producing a range of classic German beer styles with a focus on quality and tradition.

Löwenbräu originates from Munich, Germany, and its legacy is deeply intertwined with the city's beer culture and history.

Löwenbräu offers a variety of beer styles including Lager, Dunkel, Weizen, and specialty brews like Oktoberfest, each reflecting the brewery's commitment to both tradition and innovation.

Yes, Löwenbräu's beers have gained global recognition, making them available in many parts of the world, allowing enthusiasts to experience a taste of Bavaria beyond Munich.

Absolutely, Löwenbräu's historic brewery and beer halls are open for tours, providing a firsthand experience of the brewing process and Bavarian culture.

The lion emblem represents strength and nobility—a symbol that has adorned Löwenbräu's identity since its early days, showcasing its Bavarian heritage.

Löwenbräu's brews complement a variety of Bavarian dishes, from sausages and pretzels to hearty meats and traditional German fare.

Yes, Löwenbräu plays an integral role in Munich's Oktoberfest celebrations, crafting a special Oktoberfest beer that embodies the festive spirit.

Löwenbräu's exploration of styles and dedication to quality have influenced the craft beer movement, inspiring innovation while respecting traditional brewing methods.

Are you curious about music, art, technology, fashion, humanity, lifestyle, and beer?


If so, then you need to subscribe to the free Likewolf newsletter.

100% privacy. When you sign up, we'll keep you posted.


Portrait of the hottest German Content Creator and Publisher Likewolf
Likewolf's Typewriter

As a native of Munich, Likewolf enjoys writing about beer as much as he appreciates its taste.


Take this comprehensive guide on a trip through the fascinating world of beer.